HI! I'm Sofiia

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Hi! I'm Sofiia

Designing systems.
Leading teams.
Building products.

Designing systems.
Leading teams.
Building products.

Senior Product/UX/UI Designer with 8 years scaling complex B2B SaaS platforms — from enterprise automation tools to security systems used across large organizations.

I turn fragmented, high-complexity products into structured, scalable experiences. Design systems are at the core of my work: I've built and scaled component libraries and design infrastructure that reduce inconsistency, speed up delivery, and give product teams a shared foundation — while mentoring designers and shaping how design and engineering work together.

AI isn't a buzzword in my process — it's a tool. I use it to speed up research, prototyping, and iteration, so more of my time goes into the strategic decisions that actually move a product forward.

I operate across the full product lifecycle, from discovery to delivery, with a strong track record of aligning UX strategy with business goals.

Senior Product/UX/UI Designer with 8 years scaling complex B2B SaaS platforms — from enterprise automation tools to security systems used across large organizations.

I turn fragmented, high-complexity products into structured, scalable experiences. Design systems are at the core of my work: I've built and scaled component libraries and design infrastructure that reduce inconsistency, speed up delivery, and give product teams a shared foundation — while mentoring designers and shaping how design and engineering work together.

AI isn't a buzzword in my process — it's a tool. I use it to speed up research, prototyping, and iteration, so more of my time goes into the strategic decisions that actually move a product forward.

I operate across the full product lifecycle, from discovery to delivery, with a strong track record of aligning UX strategy with business goals.

Senior Product/UX/UI Designer with 8 years scaling complex B2B SaaS platforms — from enterprise automation tools to security systems used across large organizations.

I turn fragmented, high-complexity products into structured, scalable experiences. Design systems are at the core of my work: I've built and scaled component libraries and design infrastructure that reduce inconsistency, speed up delivery, and give product teams a shared foundation — while mentoring designers and shaping how design and engineering work together.

AI isn't a buzzword in my process — it's a tool. I use it to speed up research, prototyping, and iteration, so more of my time goes into the strategic decisions that actually move a product forward.

I operate across the full product lifecycle, from discovery to delivery, with a strong track record of aligning UX strategy with business goals.

Oct 2022 – Apr 2026 · 3 yr 7 mo

NAUMEN

NAUMEN

NAUMEN

Design Team Lead

Product: Low-code SaaS platform for enterprise automation

Role: Product Design Lead (hands-on)

Stage: Active product evolution

Scope: Web platform, complex workflows

• Led UX evolution of complex low-code SaaS products, transforming fragmented interfaces into scalable system-driven experiences;

• Scaled the design team, mentoring 5+ designers and increasing delivery speed across product streams;

• Established DesignOps practices: review rituals, checklists, and structured collaboration flows;

• Implemented and scaled a design system, reducing design inconsistencies and accelerating feature delivery;

• Redesigned core product flows to align with new interaction patterns and system architecture;

• Partnered with product managers and engineering leads to align UX strategy with business priorities.

SaaS

Low-code

Lead

B2B

Apr 2022 – Dec 2022 · 9 mo

Yandex Practicum

Yandex Practicum

Yandex Practicum

Reviewer, Product Design Course

Yandex Practicum is one of the largest online education platform.

• Argumentation of student errors in the course;

• Assisted students in finding information and verifying their design solutions;

• Students in the course improved markedly in their learning performance and responded positively to constructive feedback.

Education

Mentoring

Oct 2020 – Dec 2022 · 2 yr

Innostage

Innostage

Innostage

Middle Product Designer

Innostage is one of the leading companies in the development and implementation

of digital security systems. SaaS, SIEM, EDR, SOC

Full product design cycle for enterprise security SaaS products.

Orchestrator — automation of IT infrastructure operations and IS incident response. Web app.

Забота — service for state aid applications for residents of Tatarstan. Mobile app, web, promo sites, printed materials.

SaaS

SIEM

Security

B2B

Oct 2018 – Sep 2019 · 1 yr 5 mo

Oggetto

Oggetto

Oggetto

Junior UX/UI Designer

Oggetto is a E-commerce consultancy and solutions integrator, dedicated to
helping businesses implement, support, and manage their digital stores. B2C, D2C, B2B,
marketplaces (L'Oreal, Befree, NYX, Castorama, Yves Saint Laurent, Золотое Яблоко, Canon).

• Collaborated with cross-functional teams for seamless implementation of design solutions;

• Designed mobile application interfaces for iOS and Android, adhering to Material Design guidelines;

• Reduced checkout time from 2 minutes to 1.4 minutes through redesign of the mobile app flow.

E-com

B2B

Mobile

Mar 2017 – Sep 2018 · 1 yr 7 mo

Freelance

Freelance

Freelance

UX/UI Designer

Independently lead projects on website design, apps, mailing lists, technical design, prototyping.

• Planning, organizing and evaluating UX research results (CJM, user story, use cases).

Web

App

Core Competencies

People Management

Product Strategy

UX Research

Strategic Planning

Team Leadership

Product Management

DesignOps

ResearchOps

Growth Mindset

Agile

Scrum

Kanban

Cross-functional Collaboration

Stakeholder Management

Hiring & Onboarding

Mentorship & Career Development

UX & Design Expertise

Human-Centered Design (HCD)

Information Architecture (IA)

Wireframing

Prototyping

Journey Mapping (CJM, UJM, Service Blueprint)

A/B Testing

Persona Creation

Data-driven Design

Accessibility (WCAG)

Design Systems

Micro-interactions

Responsive Design

Tools & Technologies

Figma

Miro

Notion

Jira

Maze

Amplitude

Google Analytics

Ant Design

HTML & CSS basics

AI

Letters of Recommendation

December 2025

Igor Barbashin

Igor Barbashin

Igor Barbashin

Owner · Hakuna Matte · German children's products brand

"I can recommend her without reservation. Her work was always of high quality and completed on time. When necessary, she showed initiative and made constructive suggestions. I have come to know her as an excellent and responsible employee."

Education & Courses

2018

Bachelor's in Computer Science

Bachelor's in Computer Science

Bachelor's in Computer Science

Platov South-Russian State Polytechnic University (NPI)

2022

UX Animation Course

UX Animation Course

UX Animation Course

Skillbox

2024

Design Management Patterns

Design Management Patterns

Design Management Patterns

Bang Bang Education