Sofiia Slavskaia

In 2023, Magento e-commerce development studio —   
came to me because their visual identity didn't match the level of their client work.

Logo redesign
Aesthetic strategy
Illustration sourcing
Brand identity
Prototyping
Website
Interactive UI/UX

Logo redesign
Aesthetic strategy
Illustration sourcing
Brand identity
Prototyping
Website
Interactive UI/UX

ROLE

UX/UI · sole designer

YEAR

2023

DURATION

≈ 20 weeks

TEAM

Product Manager

SCOPE

Identity → website → handoff

27%

27%

27%

→

→

→

80%

80%

80%

Platform recognised in five seconds

FIVE-SECOND TEST · n=15

5-SECOND TEST · n=15

6 h

6 h

6 h

→

→

→

<15 min

<15 min

<15 min

Time to a human reply

CATEGORY MEDIAN → TARGET

2.1%

2.1%

2.1%

→

→

→

6%

6%

6%

Homepage → enquiry started

GA4 · 90 DAYS

Case study

14 SECTIONS ≈ 10 MIN

Case study

14 SECTIONS ≈ 10 MIN

Case study

14 SECTIONS ≈ 10 MIN

We handle everything Magento —  
from full site builds to custom extensions.

We handle everything Magento —  from full site builds to custom extensions.

We handle everything Magento —  
from full site builds to custom extensions.

Brand identity for a studio that builds serious commerce infrastructure and talks to clients like a human, not a ticket queue.

Brand identity for a studio that builds serious commerce infrastructure and talks to clients like a human, not a ticket queue.

Brand identity for a studio that builds serious commerce infrastructure and talks to clients like a human, not a ticket queue.

Direct

Direct

Direct

Lead with the answer,
not the preamble. Short sentences over qualifiers.

Lead with the answer, not the preamble. Short sentences over qualifiers.

Technical

Technical

Technical

Name the stack and the number. “Stable under load by a factor of four” beats “much faster”.

Name the stack and the number. “Stable under load by a factor of four” beats “much faster”.

Human

Human

Human

“A real person will respond” is a promise, and it is kept in every channel.

“A real person will respond” is a promise, and it is kept in every channel.

No-fluff

No-fluff

Cut adjectives that do not carry information.

Cut adjectives that do not carry information.

INK

INK

#0A0A0A

#0A0A0A

PAPER

PAPER

#FFFFFF

#FFFFFF

BLUE

BLUE

#2FA7ED

#2FA7ED

PINK

PINK

#FF5AC3

#FF5AC3

LIME

LIME

#8AFF60

#8AFF60

PRIMARY FONT

PRIMARY FONT

PRIMARY FONT

Onest

Onest

Let's talk about your project

© 2026 Sofiia Slavskaia

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Hi! I'm Sofiia